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Owners: John & Pat Post
Management/Marketing: Lori L. Gordon
Training/Conditioning: Carolyn Colvin

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Excerpt from EASTERN/WESTERN QUARTER HORSE JOURNAL, September 1988, 20th Anniversary Issue

Lori Gordon manages Post Quarter Horses, a family-owned marketing and training business located in Avella, Pennsylvania. She says her family chose the American Quarter Horse because AQHA events are exciting and competitive, yet enjoyable, so it's easy to mix business with pleasure.

Lori entered the horse marketing business after obtaining a B. S. in Marketing and Communications and after working in radio and television advertising sales for four years. "At Post Quarter Horses," she notes, "we apply this standard of professionalism to the horse marketing business. I try to combine my experience with horses and my business expertise in an effort to reach this goal.

"I'd like to see an improvement in the sales facet

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of the Quarter Horse industry," continues Lori. "My family's business specializes in sales consignment and brokerage, and our number one priority is to match a horse and buyer as closely as possible. I think that this should be more of a priority in the industry as well. I would like to see more trade publications feature articles on sales, commissions, brokerage, etc., and more individuals in the horse business treat the sales end of it with as much professionalism and respect as training, showing, lessons, or any other area of the industry."

Lori believes that continuing concepts like the creation of the Novice Program and the diversification of classes such as the addition of amateur showmanship will increase show participation. "By adding these events," she says, "AQHA has filled the gap between open show circuits and AQHA circuits thereby attracting individuals who normally wouldn't have participated at registered shows. Further diversification, such as the addition of an open horsemanship class, etc., can help to promote AQHA events and encourage more involvement at shows," she adds.

Junior western pleasure is her favorite event because she enjoys working with young snaffle bit horses. However, she has several suggestions for improving the judging of these young horses. "Currently, the standard seems to be on such a wide spectrum, many people are unsure of what the judges are looking for. If we were able to close the gap and give participants an 'ideal' to follow, then exhibitors would have a much better indication of what they should work toward."

Lori's advice to novice exhibitors is to start out slowly and don't be overwhelmed by the competition, tack, attire and plethora of fads and trends that bombard the industry. She suggests choosing a solid horse that you can learn on, keeping your feet on the ground, and never giving up - your turn will come.

Her feelings about the breed are summed up in three words

Willingness to Try. "Most of the Quarter Horses which I have worked with," she says, "given the chance through time, effort, and patience, have responded to their given cues or commands quite willingly, and have been very challenging, enjoyable and satisfying to work with."

Among her cherished memories, Lori treasures the moment she was crowned the 1987 Tn- State Quarter Horse Queen. She felt very proud to represent her association at the All American Quarter Horse Congress in Columbus, Ohio. "It was a wonderful experience and enabled me to meet many outstanding individuals in the industry and make many new friends," she recalls.

She feels showing at the Congress is always fun, because the event is exciting and offers many opportunities to meet people who share a love of the breed.
 

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